The Arkansas Foundation for Agriculture is excited that the Arkansas Soybean Promotion Board has chosen to include us as a partner. Soybeans are certainly an important part of Arkansas agriculture, and our efforts to improve the awareness and perception the general public has of agriculture have been expanded as a result of the support of the soybean board. I hope that together we can continue to spread the message to all Arkansans that farmers and ranchers are growing Arkansas economy, its environment, and of course its food, fiber, and fuel.
Rich Hillman, Chairman
Arkansas Foundation for Agriculture
Agriculture accounts for almost 25 percent of Arkansas' economy. You might ask yourself how in the world such a large part of the state’s economy could go relatively unnoticed. The answer is that agriculture is segmented into many individual commodities, and then separated again into the many individual farms that make up this essential part of the economy.
Food safety is also paramount to today's consumer. This is and will be one of the most important aspects of the production practices of the Arkansas farmer. Simply and concisely, the products that we grow, we feed to our children and eat them ourselves. The American consumer can rest assured that if it is raised in the U.S., their food is the safest in the world.
So the next time you go to the grocery store, the lumberyard or your favorite clothes store, remember that the farm families of Arkansas are behind them. This is why many of the state's agricultural groups and organizations got together to create the Arkansas Foundation for Agriculture (AFA).
The Arkansas Soybean Promotion Board contributes annually to the AFA which runs a media campaign that consists mostly of television and print advertising statewide. Click here to view the 2012 tevevision spot.
