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Arkansas Row Crop Verification Program Chad Norton, UADA Soybean and Wheat Verification Coordinator

The Arkansas Row Crop Verification Program, administered by the University of Arkansas System Division of Agriculture (UADA), helps growers of all row crops maximize their production and profitability with the use of research-based practices and new technologies.
Chad Norton, soybean and wheat verification coordinator for UADA, works with soybean producers in the southern part of the state. After contact by a county extension agent, Norton visits local farms and provides on-site demonstrations to help growers address issues negatively impacting their yields. Under this program he has consulted in the areas of fertility, entomology, irrigation and more. One of the more challenging issues Norton has faced in recent years is the ongoing struggle to combat pigweed.

“The new herbicide technology is changing the game for us,” Norton said. “It gives us more bullets to shoot at these pig weeds every year.”

Norton asserts that newer technology, such as soil moisture sensors and innovative herbicide and pesticide technology, have strengthened his ability to help growers across Arkansas to address the issues they experience with their crop.

“We got these viruses now that are specific to the bollworm,” Norton said. “I’ve used it for three years now and have had fantastic luck with it.”

Producers experiencing issues that are negatively impacting their yields can get help from the row crop verification program by contacting their local county extension agent. Find your local county extension office here to start that conversation today.

Watch the full Field to Film: Featured Research video series here to learn more about current checkoff funded research projects. Find the podcast version of this series for on-the-go listening here.

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